International Colour Day -Melbourne (for my journalism class.. oo la la)


International Colour Day is celebrated around the world on the 21st of March. Eileen Oaks attended the first annual celebration in Melbourne to understand the exact purpose of this festival.

Color Booth

On March 21st around the world millions of individuals joined together in activities and discussions aimed at celebrating the importance of colour in everyday lives. International Colour Day is observed in over 30 countries every year but this year marks an especially important day for Australian colour enthusiasts.

The Victorian Division of the Colour Society hosted International Colour Day on behalf of all Colour Society members in Australia for the first time in history. Federation Square in Melbourne came alive as individuals from all around Australia flocked to the city’s center to celebrate the wonders of colour along with the rest of the world.

The Colour Society of Australia held this event to raise colour awareness and appreciation. By putting together a colourful day for all visitors to experience, they hoped to help people find the power of colour in their everyday lives. Art exhibitions, architectural projects, fashion shows, scientific events and contests on colour and light designs, play a key role in colour day activities.

Individuals from all different colour mediums as well as curious pedestrians visited the square to celebrate the positive affects of colour and its applications in science, industry, the visual arts and education.

Kathy Morris, an Australian interior designer, explains how colour is often overlooked but “…the importance of colour in our lives cannot be exaggerated. It affects our health and wellbeing as much as anything else in the world…probably even more than anything else.”

Members of the Australian Colour Society come from a wide array of backgrounds: from nail polish developers, to designers, to marketing professionals and even scientists working with colour therapy.

“We are passionate about colour. Hosting the fist International Colour Day in Australia allows us to share our passion with others. I hope people leave with a new appreciation for colour,” says Morris.

International Colour Day was founded by the Portuguese Colour Association in 2009. March 21st of every year was agreed upon to become the date of this celebration becuase it is the fall equinox,. This is the only time each year when the night and day are equally long. This was deemed an appropriate day due to the vast correlations between light and color.

For more information, or to join the Australian Colour Society visit

Eileen Oaks is a second year Journalism and International relations student studying abroad in Melbourne at La Trobe University. Originally from Indiana and mainly studying at Ithaca College, she apologizes for her accent and how she says, “Melbourne”. You can follow her on twitter @eileenoverrails.

@eileenoverrails checks out the International Colour Festival held in Melbourne.

What does color mean to you? Does it play an important role in your life? @eileenoverrails looks for answers at the International Color Festival in Melbourne

@eileenoverrails is overwhelmed with how much colour really means to these individuals. Amazing how its overlooked so often.


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